After over a decade immersed in the fun & unpredictable world of TV production, I found myself at a creative crossroads. When COVID hit, production paused — and I had a choice: wait it out, or reinvent myself.
The pause gave me the space to reflect on how I got here — and to think back to life before I got pulled into TV production. Back then, I was already deep in photography: I had just graduated with my MFA in Photography & was teaching analog color photo at FIU as well as freelancing for the Miami Herald. That foundation — a mix of technical skill, storytelling instinct, and real-world experience — set the stage for everything that came next.
The TV Production Years: Crafting Stories Behind the Scenes
My TV production career began behind the lens on two super fun shows:
- Grachi: Nickelodeon’s award-winning teen series that blew up across Latin America
- Caso Cerrado: Telemundo’s iconic court show, where I spent eight amazing years creating content alongside the legendary Dra. Polo.
Working on these shows honed my skills in capturing authentic moments and telling compelling stories through visuals.
The Pandemic Pivot: Launching My Freelance Photography Business in Miami
Five years ago, when TV productions came to a standstill, I went full-time with my freelance photo business. I shot everything from events to lifestyle work, and even picked up contracts with different municipalities like the City of Homestead, creating content for their tourism campaigns. I also worked with small local businesses, families, and artists — documenting moments that ranged from intimate backyard events to promotional shoots for community-driven brands. It taught me how to adapt quickly, connect deeply, and create visual content that felt authentic and culturally rooted. I was no longer just capturing what was in front of me — I was helping people shape how they wanted to be seen.
Working with municipalities taught me how to tell stories on a larger scale — visual narratives meant to engage entire communities, not just individuals. I learned how to highlight a place’s identity through photography: capturing the local culture, the public spaces, and the people. Those experiences shaped my freelance work during the time, helping me create work that felt both broad in scope, but grounded in real people. It trained my eye to tell bigger stories — so when I later began zooming in, it wasn’t about narrowing the frame, but going deeper into it.
Rediscovering My Creative Roots
After years of nonstop work, I was craving a more intentional rhythm, more creativity, and one-on-one collaboration. I kept thinking about what first drew me to photography: the quiet focus, the visual storytelling — the foundation I built during my years in art school and working in the darkroom. I wanted to get back to the joy I feel when I’m balls deep in a creative collaboration — working with a team toward one shared vision, making people feel beautiful, and seen for who they authentically are. That pull is what led me into this new chapter.
My Current Focus: Personal Branding & Lifestyle Photography
These days, I’ve been focusing on work that really lights me up:
- Personal Branding & Lifestyle Photography
- Visual Storytelling for Small Businesses — especially landscape architecture & luxury real estate, where I can lean into light, space, and quiet details.
My favorite people to work with are creatives, entrepreneurs, and anyone building something meaningful. If that’s you — or someone you know — I’d love to connect & collaborate!
If any of this resonates — if you're seeking to elevate your brand's visual narrative, hit me up!
Are you ready to tell your story through authentic & compelling visuals?